Dairy Advertising in the United States: A Twentieth Century Story

Event details
When

May 6 - June 4

Where
Special Collections Exhibit Space
Hatcher Library South, Sixth Floor, Room 660J
View building informationView floor plan
Event typeExhibit

This exhibit, featuring materials from the Janice Bluestein Longone Culinary Archive, displays advertisements, flyers, and other ephemera related to the U.S. dairy industry between the years 1900 and 2000.

Common themes in dairy ephemera include wartime rationing, patriotism in advertising, twentieth-century homemaking and the economic agency of the housewife, unions and workers' rights, and changing standards of nutrition, health, and beauty.

Curated by Sofia Schroth-Douma.

Nestle's Milk with people drinking Nestle's out of teacups on a ship, and Powerpuff power with Powerpuff girls holding glasses of milk.

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Juli McLoone · jmcloone@umich.edu

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